Will Davis - Right Source Marketing Principal

Will Davis

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Top Stories by Will Davis

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of social media, why we blog or might consider it, and how businesses can benefit from blogging.  The discussion went on for some time, covering the wide ranging benefits from SEO opportunities to more frequent customer touch points and everything in between.  After a while, it quieted down a bit and somebody asked me if they had missed anything on the list. Skip the First Meeting While our blog serves many purposes, one of them I hadn’t heard mentioned by the group was one of the things that I find most useful.  Having a well planned blog and social media presence, with... (more)

Demand Generation and Content Marketing: A Match Made in B2B Heaven

Content marketing is indisputably hot. Over the last few months, I’ve presented to a wide variety of groups about content marketing — Content Marketing World attendees, marketing directors, Salesforce.com users, and college students, to name a few. In all of these sessions, one thing stands out: We’re finally turning the corner on the way marketers approach content marketing. As opposed to treating it like just another tactic, most people now recognize that content marketing represents an approach that touches every facet of marketing. While this may seem intuitive, I’ve been p... (more)

Tips for Getting Started With Your Marketing Technology Stack

Being a marketer today means running a data-driven operation that delivers sales-ready leads resulting in revenue. That’s pretty scary isn’t it? Most likely, you aren’t a data scientist or a sales expert. Your expertise probably lies in targeting audiences with creative campaigns, advertising, and content. But increasingly, you are asked to show ROI on your marketing efforts and give sales better leads. How do you do that and keep your marketing efforts on track? Marketing technologies. Marketing technologies allow you to automate and scale many of the manual aspects of your mark... (more)

SEO for Professional Services Firms

About two months ago, I put together a post on the five ways professional services firms should use Twitter.  From a readership standpoint, that post represents one of the all-time top five posts on Marketing Trenches.  More importantly, we received a number of emails from professional services types praising the content and asking for more. If it’s more you want, it’s more we’ll give.  This time, we’ll address search engine optimization, also known as SEO, and the common mistakes that professional services firms make in an attempt to address this area. One quick note: While th... (more)

RIP SEO, Broadcast, Email, PR and…Wait What?

It’s become incredibly in vogue to classify different marketing channels as “dead.”  Sounding the death knell for traditional media was first, whether that was 30 years ago with the rise of cable TV, or more recently with content streamed online, to multiple devices, on demand. The press release has been metaphorically buried over and over again, only to rise from the grave. More recently, digital channels, such as email marketing, have been called dead (despite data to the contrary), and the latest earnings reports have people putting Facebook (and social media altogether) on li... (more)