Will Davis

As I look back, it wasn’t that long ago that Right Source Marketing was in the phase I now call “2 dudes and a website.” Mike Sweeney and I first co-founded the business to address what we saw as a hole in the market between in-house marketing resources, strategic consulting firms, and marketing agencies. Fast forward a few years and we’ve been fortunate enough to experience significant growth and make a name for ourselves in marketing overall, and content marketing in particular. Today we’re excited to continue that growth with the acquisition of Baltimore-based BMore Integrated. There are a number of reasons businesses decide to come together through merger or acquisition, whether it’s to acquire proprietary technology, offer complimentary services, expand a geographical footprint, or a host of others. In our case, this wasn’t Facebook acquiring Instagram, but ra... (more)

Why Blogging Isn’t Growing Your Business (and What to Do About It)

I joined a couple other B2B Marketers for a meal a few weeks ago, and the topic of content marketing and blogging came up.  This came as no surprise – I know they occasionally read our blog and can see that we are passionate on the topic.  They recounted some of their challenges with blogging, including some common challenges: Getting content from subject matter experts, when these experts are also required to focus their energy on billable hours Occasional missed deadlines and the need to build a backlog of content before this happens Varying levels of commitment from different... (more)

2012 Marketing Predictions from 8 Industry Insiders

With 2012 approaching, many are making predictions for what will happen in the coming year.  While most of us can’t fully see into the future, 2011’s predictions featured quite a few interesting looks into what we thought the year might hold.  This year we once again reached out to some of our friends and colleagues for predictions.  Here are their thoughts on what the 2012 may bring in the world of marketing strategies, marketing tactics, mobile marketing, social media, leadership and management.  Take a look below and add your predictions in the comments section. —— Big Moves... (more)

Using Your Blog to Skip the First Meeting

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of social media, why we blog or might consider it, and how businesses can benefit from blogging.  The discussion went on for some time, covering the wide ranging benefits from SEO opportunities to more frequent customer touch points and everything in between.  After a while, it quiet... (more)

Jumping the Sales Hurdles with Content Marketing

“If B2C marketing is the 100 meter dash, then B2B marketing is a lot more like the steeplechase.” This quote came out in a meeting with a new client last week. And if it rings true for B2B marketing in general, the analogy is even more relevant when you talk about B2B content marketing. With long sales cycles, objections, and hurdles in your way, B2B marketing can often make you feel like you are running a steeplechase. But before we go too far down that track, here’s a quick summary of this Olympic event for those who have been away from track and field since high school gym clas... (more)