Will Davis - Right Source Marketing Principal

Will Davis

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Latest Blogs from Will Davis
Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices. The post Why Marketing is Broken — and How You Can Fix It appeared first on Right Source Marketing.
Marketing automation can be a significant investment, so here’s how you to prove its worth and get buy-in from those writing the check for it. The post How to Justify the Cost of Marketing Automation appeared first on Right Source Marketing.
Content marketers spend a lot of time conceptualizing and creating remarkable content as part of their content marketing strategies. But if that content never reaches the right audience, it’s not going to make a difference. Marketing automation is a powerful tool that helps you deliver...
Being a marketer today means running a data-driven operation that delivers sales-ready leads resulting in revenue. That’s pretty scary isn’t it? Most likely, you aren’t a data scientist or a sales expert. Your expertise probably lies in targeting audiences with creati...
It seems that everywhere I go these days — client meetings, prospect meetings, networking groups — there is talk, but also confusion, about demand generation, lead generation, and content marketing and how they fit together. To be fair, it’s easy to be confused, because many folks are ...
How much content do we need to produce before we can just get started? What pieces do I have to create to make this work? And when will I start to see traction on all of this content? These are some of the most common questions I hear when speaking with folks about planning a […]...
So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess ...
Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy...
Content marketing is indisputably hot. Over the last few months, I’ve presented to a wide variety of groups about content marketing — Content Marketing World attendees, marketing directors, Salesforce.com users, and college students, to name a few. In all of these sessions, one thing s...
Content marketing is indisputably hot. Over the last few months, I’ve presented to a wide variety of groups about content marketing — Content Marketing World attendees, marketing directors, Salesforce.com users, and college students, to name a few. In all of these sessions, one thing s...
What if you went into your web analytics and saw no keyword data … at all? What if one of your best sources of intelligence on how buyers are finding you just – poof – went away? Well, folks, that would be a big deal. And, unfortunately, it looks like that might be exactly what […...
What if you went into your web analytics and saw no keyword data … at all? What if one of your best sources of intelligence on how buyers are finding you just – poof – went away? Well, folks, that would be a big deal. And, unfortunately, it looks like that might be exactly what [...]...
My grandmother would be rolling over in her grave. What used to be one of the greatest, most cherished family secrets, passed down carefully from generation to generation, is now out there for anyone. I’m not talking about why my cousin, Joe, looks completely different from the rest of...
My grandmother would be rolling over in her grave. What used to be one of the greatest, most cherished family secrets, passed down carefully from generation to generation, is now out there for anyone. I’m not talking about why my cousin, Joe, looks completely different from the rest of...
When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right So...
When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right So...
“Company websites will be gone in the next two years.” I heard this statement uttered at an event not too long ago by a marketer I know well, and I was taken aback. Sure, I thought, maybe she was just rabble-rousing a bit—trying to get a rise out of people on a shuttle ride to [...]...
“Company websites will be gone in the next two years.” I heard this statement uttered at an event not too long ago by a marketer I know well, and I was taken aback. Sure, I thought, maybe she was just rabble-rousing a bit—trying to get a rise out of people on a shuttle ride to […...
There’s a phrase in sales that refers to opportunities that fortuitously seem to land in your lap as “a bluebird.” Bluebirds got their name as they appear to “come out of the sky,” a stroke of luck that leads to a sale from out of nowhere. On the surface, bluebirds would seem to be a [...
There’s a phrase in sales that refers to opportunities that fortuitously seem to land in your lap as “a bluebird.” Bluebirds got their name as they appear to “come out of the sky,” a stroke of luck that leads to a sale from out of nowhere. On the surface, bluebirds would seem to be a [...
According to Q2 Insights (formerly Focus Research), marketing automation software – including popular platforms like Eloqua, Marketo, Hubspot, and Pardot – is showing the strongest growth in the $4 billion CRM market. Sirius Decisions predicts that 50% of B2B organizations will use mar...
According to Q2 Insights (formerly Focus Research), marketing automation software – including popular platforms like Eloqua, Marketo, Hubspot, and Pardot – is showing the strongest growth in the $4 billion CRM market. Sirius Decisions predicts that 50% of B2B organizations will use mar...
For marketers, measurement is no longer an option, but a requirement.  The C-Suite (which many marketers have now proudly joined) is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI. A number of developments over the past couple of years—not su...
For marketers, measurement is no longer an option, but a requirement.  The C-Suite (which many marketers have now proudly joined) is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI. A number of developments over the past couple of years—not su...
Last week, I was fortunate enough to attend the Mid-Atlantic Marketing Summit, and to participate in a panel on content marketing.  It was an excellent event – kudos to Capitol Communicator, Potomac Tech Wire, and everyone else that made it happen.  And a special thank you to the great...
Last week, I was fortunate enough to attend the Mid-Atlantic Marketing Summit, and to participate in a panel on content marketing.  It was an excellent event – kudos to Capitol Communicator, Potomac Tech Wire, and everyone else that made it happen.  And a special thank you to the great...
What could the Pyramid of Giza possibly have to do with a blog post about content marketing? Much like the long-lasting pyramid – the only one of the 7 wonders of the ancient world still intact – content, when done right, can continue to attract and engage people long after it’s been b...
What could the Pyramid of Giza possibly have to do with a blog post about content marketing? Much like the long-lasting pyramid – the only one of the 7 wonders of the ancient world still intact – content, when done right, can continue to attract and engage people long after it’s been b...
It’s become incredibly in vogue to classify different marketing channels as “dead.” Sounding the death knell for traditional media was first, whether that was 30 years ago with the rise of cable TV, or more recently with content streamed online, to multiple devices, on demand. The pre...
Everywhere I turn these days, content marketing is a hot discussion topic.  While we’ve been preaching the benefits of content marketing for a number of years, agencies and brands alike are scrambling to turn themselves into content-producing machines.  Content marketing done right can...
In a recent marketing assessment we performed for a technology client, we learned the company’s blog hasn’t been as strong a business driver as they would like it to be. Reviewing the past two years of blogging, we found that nearly all of the posts were highly technical—great for CIOs...
A few weeks back, my wife and I had the rare opportunity to go out to dinner with another couple, and without the kids, which meant we got around to discussing topics for grown-ups at the table rather than juice boxes, straws, and crayons.  As we ordered our food and settled in, the co...
As I look back, it wasn’t that long ago that Right Source Marketing was in the phase I now call “2 dudes and a website.” Mike Sweeney and I first co-founded the business to address what we saw as a hole in the market between in-house marketing resources, strategic consulting firms, and...
It’s a tried and true technique that we all use—and like many techniques, authors fall back on this one because it works.  Whether it’s because we feel they get read more, they set expectations for what the reader is in for, or it just gives you a chance to feel like Dave Letterman doi...
“Let’s just set up a blog and do some of that social media stuff and see what happens.” Many of us have heard this cringe-worthy statement or something like it, and it reeks of a tactics before strategy approach, one that we consistently advise against. Content marketing is no differen...
I joined a couple other B2B Marketers for a meal a few weeks ago, and the topic of content marketing and blogging came up.  This came as no surprise – I know they occasionally read our blog and can see that we are passionate on the topic.  They recounted some of their challenges ...
As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content. We use the term content marketing all the time in our industry, yet t...
With 2012 approaching, many are making predictions for what will happen in the coming year.  While most of us can’t fully see into the future, 2011’s predictions featured quite a few interesting looks into what we thought the year might hold.  This year we once again reached out to som...
When I hear “fresh” I think of Will Smith and The Fresh Prince of Bel-Air (I’ve probably gotten the theme song stuck in your head now). In the late 80s and early 90s, “fresh” served as a synonym for cool, unique, or just all around great. Even more importantly, the Fresh Prince has gro...
As you probably know by now from recent blog posts and Twitter streams, a number of our Right Source team members spent last week fully immersed in the Content Marketing World conference. Kudos to Joe Pulizzi and his team for putting on a fantastic event –it ran so smoothly you never ...