Will Davis - Right Source Marketing Principal

Will Davis

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Latest Blogs from Will Davis
As part of our preparation for the upcoming Content Marketing World International conference, Mike and I had the opportunity to travel to Cleveland, Ohio and meet with content marketing evangelist and conference founder Joe Pulizzi.  In addition to finding out all about Content Marketi...
“If B2C marketing is the 100 meter dash, then B2B marketing is a lot more like the steeplechase.” This quote came out in a meeting with a new client last week. And if it rings true for B2B marketing in general, the analogy is even more relevant when you talk about B2B content marketing...
Just as a doctor must follow the Hippocratic Oath, strategic marketing consultants like us must First Do No Harm. All too often we see the unfortunate results of a new, well-intentioned VP of Marketing or CMO coming in bursting with energy and anxious to make an impact try to do everyt...
It’s without a doubt the biggest mistake I see when it comes to any form of content marketing – people spend too much time blowing their own horns.  Whether through social media, blogging, bylined articles, email marketing or any other form of content, you can’t spend the vast majority...
While having great content is the key to blogging, content marketing, social media, and really any type of marketing, ensuring that your blog is set up correctly with the right components is also incredibly important.  If you have great content, but nobody can find you, you are losing ...
Mistakes are a part of life – we all make them.  Personally, I’ve made my share.  I once had a bowl haircut, thought that Jams were the coolest shorts ever and just yesterday tweeted a typo.   When it comes to content creation, while it’s impossible to always be absolutely perfec...
The impact of magnetic content – content that pulls people to you – cannot be understated, and is a key to a well-executed content marketing program. Earlier this week, Mike wrote about our recent webinar What if You Build It and They Still Don’t Come? in his post  Making C...
We believe in content marketing and we’ve seen the results, both working on behalf of our clients and also for our own company (that oh so appetizing phrase of “eating your own dog food”). It’s one of the reasons we launched our Content Magnet service, to even more effectively present ...
Recently, I’ve had two different speaking engagements with two very different groups.  The first was a group of a half dozen CEOs and a few of the folks on their marketing teams on the topic of social media and what businesses can do to use social media or use it better. The second was...
Strategy and planning are a critical piece of any business, and far too often don’t get the attention deserved. Particularly in the interactive marketing space, it’s really easy to run headfirst at a tactic as a perceived solution to what is often a larger strategic and planning ...
We’ve touched on this topic before, in a great piece Mike wrote last year — All I Need is a Web Designer (which I highly encourage you to read) – but I was reminded of it again in a lunch meeting with a friend last week.  The company recently went through a rebranding process, an...
We’ve heard all about them — the overnight successes, the companies that come out of nowhere, the personalities that appear out of thin air, the success that just happens because – well you know they were lucky. Guess what – it almost never happens that way.  It’s all the work be...
As 2011 approaches, this is the time of year where everyone writes that blog post featuring predictions for what will happen in the coming year.  Because, as you know, of course we can all see into the future.  Rather than throwing out our own wild predictions, we reached out to some o...
Search marketing is one of the great tools in a marketer’s arsenal. We help our clients with search and find it’s often one of their most effective lead generation vehicles. That being said, I’m going to take a few minutes and pick on pay per click search here because, in so many c...
I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular. The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement. Each of us discussed what we ...
A blog is a great way to add to what you do online; regardless of if you are approaching this as a company, an individual or a group.  We’re often asked by people what elements good blog should have.  The easiest answer of course is great content — Write well and be interesting. ...
About two months ago, I put together a post on the five ways professional services firms should use Twitter.  From a readership standpoint, that post represents one of the all-time top five posts on Marketing Trenches.  More importantly, we received a number of emails from professional...